![]() ![]() If your answer is yes then that’s great but if it is similar to many other things out there how does it differentiate itself and appear unique? When you plan to start a handbag line, first and foremost in finding your place in the market is down to a number of things.ĭoes your concept have a place in the market? The best way to find perfect customers and create new ones is by identifying your Unique Selling Point and communicating this key benefit to them. ![]() Whatever direction you do go in, try not to offer too much as you will then be remembered for just blending into the already overcrowded market. Have you discovered an incredible Eco material and hope to combine its use with a sustainable aesthetic? Or perhaps your bag brand solves a problem for the user. It could be your amazing ideas for customer service or even your reliability and convenience. It doesn’t necessarily have anything to do with the design of your product, although that could be what attracts your customer base to your items. To give yourself a fighting chance you need to stand out from the crowd. The USP of your brand should be at the forefront of your mind when you start developing your plan. Let me guide you with my selection of fundamental Top Tips which combined with a unique product and hard work should set you on your way to realising your dream. All aspects of its development need to work harmoniously in order to create a ‘perfect storm’. To start a handbag line in such a competitive retail marketplace is a brave endeavour and definitely not for the faint-hearted. Knowing what to pay attention to and what to avoid doing is what sets the winners from the losers. Having an idea is easy, but to start a handbag line and make it happen is another thing altogether. ![]()
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